The Whole: 
The totality of the market in which it is in. The evolution and history of a brand and of its competitors, but above all the question to the communication scenario in a saturated market seeming impenetrable.

The Hole:
It is the answer, the way and opportunity for the client to know the best option and how to make the most out of it. To recognize the direction better suited to achieve the objectives set and be successful.

Advise is a new way of creating market research, by diminishing risks and achieving a greater end result.

In Advise we believe that it is not enough to respond if a concept, piece or commercial will be effective or not. Our experience tell us that most communications fail due to lack of coordination with announcers throughout the development of a project.

With a tighter bond between the researcher and the client we can achiever the necessary follow-up to provide solutions and anticipate the problems that arise during the communication process.

Advise introduces a new way to make market research, allowing for all our expertise to give answers to all of the questions set. Not only as testers, but as partners working together throughout the process to meet every objective:

• Working by identifying new original ideas relevant to the positioning of each brand.
• Providing a concise definition of positioning and brand alignment.
• Creating conjointly with the client the agency’s brief.
• Conducting the creative idea’s screening.
• Accompanying the development process and the piece’s pre-evaluation.
• Evaluating the election of media and commercial spots.
• Verifying the performance of actions and its consequences on brands.

The best way to ensure effectiveness and risk reduction in communication is through a strategic following of reliable tools, innovative and suited for each stage of the communication process.